Eleven Things NOT to DO at #SHRM15

by Matthew Stollak on Wednesday, May 27, 2015

In about a month, individuals will be heading to Las Vegas to attend the 2015 SHRM Annual Conference.  This will be my 15th SHRM Annual Conference, and, based on my years of experience, here are the things you do NOT want to do while attending.

1.  Do NOT avoid drinking water 
Its the desert, people.  Every day will likely be 100 degrees and it will be a dry heat, so you won't even feel like you're sweating.  But, given the significant amount of walking you're likely to do as well as the arctic temperatures inside the convention center to counteract the heat, you'll need all the H20 you can handle.  Bring a portable water bottle and keep it filled and by your side at all times.

2.  Do NOT suffer from SWAG remorse.

The exhibit hall is going to open at 4 p.m. on Sunday, June 28 and you going to be tempted by every vendor with some sort of gee-gaw or doo-dad that you absolutely have to bring back to the office.  You may have already received an inch tall pile of vendor mail and you've mapped out your strategy for maximizing your haul.  You may have even packed light so that you have plenty of room in your suitcase for all the giveaways.  It is free, right?  You HAVE To grab it.  Trust me, as a former victim, you will suffer from SWAG remorse.  It may take a week....it may take a month, but you are going to look at that tote bag full of "goodies" you brought back and you are going to ask yourself why you grabbed that 7th t-shirt or 14th squeeze ball.  Regret always tastes sour.

3.   Do NOT accept anything being handed to you by anyone on the Las Vegas Strip

You'll suffer from more than SWAG remorse.  Trust me on this one.

4.  Do NOT bring a rollerbag to the conference

I have posted this several times since 2010, and people are still not listening.  Rollerbags are the scourge of the exhibit hall.  They get underfoot, and people are often unaware of the people behind them when toting it along.  Don't be that person.
5. Do NOT get in the way

You make think the exhibit hall is huge, but the rows are narrower than you think.  If you see someone you know, step out of the way, so that others can traverse the area more freely.  If people have to walk around you, you're doing it wrong.
6.  Do NOT use the phrase "Seat at the Table" or you'll be fined $100

The phrase "seat at the table" is officially barred from mention at the conference.  If you say it, you owe $100 to the SHRM Foundation.  If you overhear it in Las Vegas, tell that person they owe $100 to the SHRM Foundation. If a speaker uses it in a session, please tweet out the following phrase:

"(Insert speaker name here) owes $100 to the @shrmfoundation for saying "Seat at the table." #SHRM15 #SHRMShame"

7.  Do NOT be Gwyneth Paltrow in "Contagion"

I know you are excited to be going to Las Vegas, and hanging with 13,000+ of your favorite HR friends.  You may have already spent significant dollars on travel, hotel, Cirque tickets, etc.  However, if you are even remotely close to being ill, please consider staying home.  It seems I get ill once every couple of years, and most likely I caught something from a sick person.  So, do not be patient zero.  Dr. Oz may be a keynote speaker, but I doubt he can magically prevent germs from being spread.
8.  Do NOT treat students with disrespect

This one goes out to the exhibit hall vendors.  Ideally, every person who walks through the exhibit hall should be treated with respect.  However, it is inevitable every year that my students will come back with horror stories about being treated rudely by someone manning an exhibit hall booth.  I know you are there to make potential sales connections, and a student is unlikely to be a customer anytime soon.  However, if these students are dedicated enough to travel to Las Vegas to attend the conference, they are dedicated to the profession, and will likely be a potential customer in the future.  Don't burn a bridge before it has a chance to be constructed, as those students will remember who did them wrong!
9.  Do NOT text or tweet and walk

There will be 13,000+ individuals in attendance at the Las Vegas Convention Center.  When that General Session with Marcus Buckingham or Dr. Oz lets out, you and all your new friends will simultaneously be trying to get out of the hall and head to the next session, the bathroom, or to grab some coffee.  Please do not start walking and stare down at your phone.  I am excited that you have the Twitter, Facebook, or Hootsuite app, and you are using the #SHRM15 hashtag.   But, inevitably, you will run into the back of someone.  This will not be one of those "meet cute" scenarios you see in the movies. Instead, you will likely be called out because that person you just ran into will see your name on your badge.
10.  Do NOT make me stand up & participate during your session 

If you are a speaker and part of your schtick is to get me to do some activity as part of the session (particularly as a warm-up at the beginning), unless it magically causes me to lose 40 pounds, you will receive the lowest rating possible.  It tells me you do not have enough material for the time required.
11.  Do NOT wear your SHRM Conference badge at night.

As SHRM notes, wearing your badge outside of the convention center will peg you as a visitor from out of town and a target for crime.  Even worse, many of you will likely heading to one of the bevy of parties that are out there.  Bad behavior might ensue.  Wearing your badge will likely make your name live in infamy as people mention your sordid exploits at future conferences.  Try to drink in relative anonymity and leave your badge in your hotel room.  Sight see, but do NOT be a sight to be seen.

So, what else would you tell attendees NOT to do?  Leave a note below, or tweet your suggestion to #SHRM15Festivus .  Also, check out the #NextChat twitter discussion on Wednesday, June 3 at 3:00 p.m./2:00 Central for all things #SHRM15 related from the #SHRM15Blogger crew

Sign of a Strong Employment Brand? Candidates Doing the Recruiting

by Matthew Stollak on Tuesday, May 26, 2015

There are good times to be a Michigan State Spartans fan.  In fact, if you were a member of the MSU Class of 2015, you've known nothing but success.  Michigan State is the first school in NCAA history to win four consecutive bowl games and reach the Sweet 16 in basketball for four consecutive years.

So, what has that meant to the Spartan brand?  As Head Football Coach Mark Dantonio says, "When we came here back in 2007, the reality of the situation was that we were selling hopes.  It's to a point now where we're selling results, and that's the big difference."

These results are translating into something unique: recruits selling the brand to others in the hope of joining them.

Class of 2016 members Cam Chambers, Abdul Adams, and Messiah deWeaver have created a Twitter account, @MSUDreamTeam2016, in the hopes of attracting others to play at Michigan State.

Chambers and offensive lineman Matt Allen (Hinsdale, Ill.) were MSU's only commitments at that point. Now the class stands at 12 verbals, is ranked in the top 10 nationally by every major recruiting service and appears poised for more prominent additions soon.

Receiver Donnie Corley (Detroit King), safety Kenney Lyke (Palatine, Ill.) and defensive ends Josh King (Darien, Ill.) and Auston Robertson (Fort Wayne, Ind.) are among the celebrated targets close to decisions and viewed as MSU leans by some analysts. Some may have privately chosen MSU already.

That was the case with deWeaver, long before his announcement. And all who pick the Spartans are added to an ongoing group text deWeaver started. That's where the "real" talk happens, not on the Twitter account.

"It seems like we're adding people to it every night," deWeaver said.

"I think people are not talking enough about the big story here, the group text message that is going on," said Steve Wiltfong, national recruiting analyst for 247Sports.com. "The Twitter account, other people do that and that is what people see publicly, but this is different. You want to go to college with people you enjoy being around. I believe recruiting is a game of inches, and this is another way Michigan State is capitalizing on every inch right now."

This kind of communication helping committed prospects recruit others "has predecessors," said Josh Helmholdt of Rivals.com, but "Michigan State is in the mold where they're perfecting it."

These are not employees who have been with the organization for years, experiencing the ups and downs of the business, and sharing their thoughts with a candidate.  These are future "employees" who will, for the most part, not join the organization full-time for at least a year.  They want quality workers to join them to make the organization a success.  They have already bought into the brand and can't wait to sell it to others.

So, as you look at the high school or college junior who just joined your organization on a part-time job or internship, are they espousing the virtues of your organization to their friends or on social media?  Do you have a DreamTeam2016 of your own in place?