This week marked the beginning of the 2012 HR conference season with the Transform HR Conference in Austin, TX.
As a confession, I attended the conference on a press pass which helped defray much of the cost of attending. This certainly was not the first time that I was able to attend a conference on a press pass, and I hope it is not the last.
But, it made me think about expectations.
I assume the conference organizations are looking for something in exchange for that press pass. Is it several blog posts? Significant presence on Twitter? Promotion of the event prior to it taking place? Does the expectation change if "compensation" increases (e.g., covering the cost of hotel room and/or airfare...or more)?
What is the obligation on the part of those comped for conference registration? Should conference organizers be clearer about said expectations before offering free registration (let alone other forms of compensation)? Are conference organizers looking back after the event is over and reviewing the contributions they comped to see a return on the investment compared to the "lost" revenue (then again would those comped be willing to pay to attend otherwise)? Should there be an ex post facto reward to those who made significant social media contributions during the conference?
Are those who are receiving the benefit going above and beyond what they would otherwise be doing? Should they as a result of receiving this benefit?
What say you?