What Robert Galbraith Can Teach Us About #HR

by Matthew Stollak on Sunday, July 14, 2013

In late April, Robert Galbraith published his first novel - a mystery called "The Cuckoo's Calling" -  to rave reviews but relatively few purchases.  Yesterday, Robert Galbraith's book was languishing at 4,709 on Amazon's bestseller list with 1500 sales. Now, the book's sitting at number 1; a 156,866% sales increase in 1 day.

What was responsible for such a dramatic change in fortune?






Robert Galbraith was revealed to be the psuedonym of a little known author named J.K. Rowling.  

How often did people pass by the book at their local Barnes & Noble (they still exist, right?) and not give it a second glance simply because of the name of the author?

And, how often do we in HR look over a resume or judge performance simply by looking at the name of the applicant or employee?

It's an all to familiar lesson -  you can't judge a book by its cover - literally.
 


One comment

thanks for share........

by Anonymous on July 14, 2013 at 8:26 PM. #

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