These have not been the best of times for SHRM. Departures from the C-Suite. Blogger peanut gallery. Rival factions. SHRM is so under siege, I half expect Steven Seagal to be elected next CEO.

Yet, the highlight of the SHRM year (at least that is what they have said at each of the previous 10 opening sessions) is the descent of the SHRM volunteer army attending the SHRM Leadership Conference. Presidents, President Elects, Core Leaders, and District Directors will be at the Marriott Crystal Gateway in Arlington developing professionally, networking and sharing best practices.

So, what will be the reaction to the recent SHRM hubbub? I have two theories:

1. It will be the centerpiece of the conference and SHRM will attack it full force. A defensive tone will be taken by Robb Van Cleave in his opening remarks at Thursday's opening session. An agitated volunteer group (already hypersensitive after passing through a series of TSA agents to get to DC) will take out their frustration by prodding and poking the SHRM staff demanding satsifaction. An uprising will occur at the SHRM Breakfast and Annual Meeting as concerned constituencies want more transparency. Jose Berrios will wonder what he got himself into as his presents his closing remarks.

2. Mere murmurs in the corners. There will be silence on the issues on the part of SHRM . There will be some at the hotel bar pontificating into the late hours, but all of this intrigue is too "Inside SHRM" for many. But, most of the volunteers attending will be ignorant or apathetic about the issues being discussed and simply want to know how to do their volunteer job better.

While #1 would be much more interesting, my hypothesis is that #2 will be a more likely outcome.

The Voice of HR site has been running an excellent series of blogposts offering suggestions to improve SHRM entitled "2011 SHRM Strategic Guidance." My contribution was published Sunday morning and I am reproducing it here. Go check out Voice of HR for more interesting thoughts.

One of my favorite movies is Terry Gilliam’s “Brazil,” which tells the story of a lonely bureaucrat (Sam Lowry) railing against the system in the hopes of winning the heart of his true love. As a long-time SHRM volunteer at the local, state, and national level, dealing with SHRM can often make me feel like Sam Lowry (though love rarely had anything to do with it).

I currently serve in the role of District Director for the WI SHRM State Council. In May and October, we held chapter president forums to discuss general state council expectations as well as the strategic role of SHRM. Using quotes from the movie, “Brazil,” I will highlight the good, bad, and ugly of SHRM from the perspective of our local leaders.

Jack Lint: “This is information retrieval not information dispersal.”

This is a mixed affair. On the one hand, SHRM send a TON of e-mail. In October alone, I received over 20 e-mails (not including several duplicates) from the SHRM Store, HR Week, SHRM Education, SHRM Express Requests, etc. As a District Director, it is expected we pass along a lot of this information. However, it is often difficult to separate the signal versus the noise; the relevant from the non-relevant.

On the other hand, SHRM gathers a lot of information, which is not necessarily shared. All chapters and state councils are required to fill out a Chapter Leadership Information Form (CLIF), which provides SHRM with information about who is involved in the various roles. However, this information is rarely conveyed back to the chapters and state councils themselves. Core Leadership Directors are often left to fend for themselves to determine who fulfills the College Relations or Government Affairs role for a chapter. Similarly, SHRM holds on to the at-large list of members like it was gold, and getting access to it is more difficult than a camel going through the eye of a needle.

Suggestions

1. Limit the e-mails, or at the very least, give me the option of choosing when to receive them (daily, weekly, etc.). We have the option to opt out of receiving e-mails, but not the choice.
2. Once the CLIFs are received, send out the list of chapter leaders to the respective Core Leadership Directors
3. Free the at-large list. Trust the state and chapter leaders to use those lists with discretion.

Harry Tuttle: “Listen, this old system of yours could be on fire and I couldn’t even turn on the kitchen tap without filling out a 27b/6… Bloody paperwork”

Sam Lowry: “Sorry, I’m a bit of a stickler for paperwork. Where would we be if we didn’t follow the correct procedures?”

Harry Tuttle: “Listen, kid, we’re all in it together.”

Collaboration amongst chapter leaders is highly encouraged, but carried out ineffectively. A prime example of this involves recommended and HRCI-approved speaker lists for chapter meetings, state conferences, and the national conference. It is rare for a chapter leader in Green Bay to know what quality speakers have served at other chapters in the state, let alone across state lines.

Suggestions

1. Create a national database of HRCI-approved programs. Chapters can look at the HRCI website and select a speaker that meets their demands
2. Shift the burden for becoming a certified program from the chapter to the speaker, and expand the Approved Provider program. Any speaker who wishes to speak to a SHRM chapter should have to get approved by HRCI. As speakers get recognized, their topics would be added to the database.
3. Recruit past state conference programming co-chairs to serve as panel members to review RFPs for the SHRM Annual Conference. While this duty is currently performed by SHRM staff, the experience of these volunteers would improve the quality of programming at the national level.

Dawson: “I’m glad to see the Ministry’s continuing its tradition of recruiting the brightest and best, sir.”

While Dawson’s quote is intended to be sarcastic, one of the best aspects of SHRM is its volunteers. Hundreds take time out of their busy schedule to serve the organization. However, as expectations of volunteers have grown, the sheer number of meetings, webinars, and conference calls are turning many away, particular in this tough economic climate. Those that do volunteer are not recognized. As one member put it, “It used to be that SHRM sent out a constant reminder that it is a volunteer organization. That message no longer is stated and many volunteers no longer feel that appreciated.” Perks are offered at the local chapter, but it is not enough to attract volunteers.

Suggestions

1. While the current discount for registration at the SHRM Annual Conference is $55, is that significant enough to truly recognize the hard work of volunteer leaders?
2. Create SHRM Pinnacle Volunteer Leader Awards. While SHRM recognizes the significant and innovative work that chapters perform with the Pinnacle Awards at the SHRM Leadership Conference, why not recognize the significant volunteer work at the SHRM Leadership Conference and at SHRM Annual.

Charlie, Department of Works: “Bloody typical, they’ve gone back to metric without telling us.”

Of late, it has been felt by several chapter leaders that there has been too much emphasis on SHRM membership. To some, it gives the perception that there is a problem at SHRM. Are many members no longer renewing? Further, the percentage growth for SHRM membership in the SHAPE document was too demanding, especially for only one year. Some felt it was unfeasible, particularly in today’s economic environment. Further, it focuses too much on numbers instead of the substance of services to members.

Suggestions

1. Lose the tote bag promotion. If you need to attract members by offering a tote bag as a lure, something is amiss. If you have to offer an incentive, why not offer a discount to the SHRM book store or an additional discount to attend a SHRM conference?
2. Lower the percentage growth rate for chapters.

Brazil, where hearts were entertaining
We stood beneath an amber moon
And softly murmured someday soon
We kissed and clung together

Then, tomorrow was another day
Morning found me miles away
With still a million things to say

Now, when twilight dims the sky above
Recalling thrills of our love
There’s one thing I’m certain of
Return I will to old Brazil

Music by Ary Barraso/English lyrics by S.K. “Bob” Russell

With the suggestions made above, there’s one thing I’m certain of….Return I will to old SHRM!

Benjamin McCall has put together an invaluable guide to training and development with the release of his e-book, "What We Teach/How We Learn."

The e-book contains:

• 32 pages of articles around engagement, presentation tips, encouraging and empowering individuals to learn and in the workplace approaches to learning.
• Approaches and tips on increasing the way we deliver and facilitate to our employees.
• Reaction sheets after each article for the reader to "react" to what you wrote and jot down some ideas on how they can use it and act.
  

To provide this information, he went out, scoured the country, and found a number of great contributors (myself excluded):

• Erin Schreyer, President of Sagestone Partners, Founder of Authentic Leadership Cincinnati, Twitter: @eschreyer
• Jennifer V. Miller, People-Equation.com, Managing Partner at SkillSource, Twitter: @jennifervmiller
• Steve Boese, HR Technology Blog, HR Technology Instructor, Rochester Institute of Technology, Twitter: @steveboese
• Sharlyn Lauby, SPHR, CPLP, She is the HRBartender.com, President of Internal Talent Management (ITM) Group, Twitter: @sharlyn_lauby
• Matthew J. Stollak, Ph.D., True Faith HR, Assistant Professor of Business Administration, St Norbert Collage, Twitter: @akaBruno
• Ben Eubanks , UpStartHR.com, Runs his SHRM chapter’s RocketHR blog, HR pro at Volunteers of America, Twitter: @beneubanks
• Chris Ferdinandi, RenegadeHR.net, Author of CultureConvo, Employee Development & Social Media Specialist at EMC, Twitter: @chrisferdinandi
• Lance Haun, ReHaul.com, Community Director for ERE Media, Twitter: @thelance
• Steve Browne, Executive Director of HR for Larosa’s Pizza, Facilitator, HR Net, Twitter: @sbrownehr
• Benjamin McCall, Leadership Performance Consultant, Editor, ReThinkHR.org, Twitter: @BenjaminMcCall

Check it out now.

At the HREvolution Unconference last May, I was challenged by a certain Trench HR professional, despite my Ph.D. in Human Resource Management and SPHR certification, that my credibility in the field was limited since I was not a "true" HR professional. Shhh....I have a secret....

I have been practicing HR in my job as a professor for over 15 years. How so?

Recruitment and Selection - As an advisor to the student SHRM chapter, I am always trying to find new members to join the organization. In addition, I have served on several faculty and staff search committees.

Managing Turnover - Unlike many organizations, my turnover rate is highly predictable. Students WILL graduate. As a result, I have to repeatedly build and rebuild our SHRM student chapter as new members of the e-board join the group.

Training - Through the design of appropriate curricula, I facilitate the learning of job-related knowledge, skills, and behavior by students. Syllabi try to meet the ADDIE model.

Performance Management - Through the grading of exams, papers, and other work, I am constantly providing feedback and knowledge of results to students throughout a semester. In addition, syllabi have to be clear with regards to performance standards.

Career Development - I meet regularly with students to help prepare them for their future career. Our college devotes two days a semester for advising students not only on their next semester's schedule, but on their plans post-college. In addition, I serve as the graduate school advisor for our department

Counseling Employees - Its not uncommon to receive e-mails and in-office visits throughout the day and into the night from students requesting help to deal with sickness, injury, and even death. Similarly, I have to deal with poor performing students and try to help them improve.

Benefits - For the past 7 years, I have served on the college's Benefits Advisory Committee. We assist the college in making decisions regarding health care, insurance, retirement, and other benefits. In addition, I serve on the wellness subcommittee as the college looks to improve employees' health.

Harassment - I have also served on our college's Harassment Resource Committee. This committee assists the college in dealing with harassment-related issue and helped form the consensual relationship policy

Mediation - I have served as chair for the Faculty Mediation Committee. The function of the Faculty Mediation Committee is to mediate individual complaints against behavior and decisions arguably inconsistent with the Faculty Constitution and the Faculty Policy Statement.

In sum, my job IS human resources

Last week, I finally got to meet the HR Capitali$t himself, Mr. Kris Dunn, as he was the keynote speaker to close out the WI SHRM State Conference. We were able to chat before his presentation, and the conversation turned to the many individuals we have been able to meet over social media. It occurred to me that there is no one I haven't met and maintained a relationship with on the various social media mediums that I haven't liked. So, it begs the following question:

Is likeability a necessary precondition to success in social media?

Anyone who is reasonably successful and gains a lot of followers on Twitter and/or Facebook must be worthy of being followed. We rarely maintain a relationship or follow someone who ends up being mean, hateful, etc.

So, it follows that if likeability is a necessary precondition to success in social media, why, then, are people reluctant to get involved in social media (beyond the artificial barriers placed on social media tools by employers)? Do people feel that the Social Media world is much like Heathers and they feel like they will be picked on like Martha Dumptruck? Where does the fear derive from?

This is all prologue to the plug I am making for the Social Mentoring project being put together by Ben Eubanks and Victorio Milian. If you fear getting involved in social media, or need help getting started, this project is for you! Don't hesitate in joining, either as a mentor or a mentee, as everyone involved is truly likeable.

This past Monday, I was fortunate to appear on Bryan Wempen's daily blog talk radio show, "Drive Thru HR," to promote the Wisconsin SHRM State Conference, currently going on in Appleton, WI. The conversation turned to the topic of social media.

Of late, social media has become a growing component of the conference experience. The 2010 SHRM Annual Conference had their first annual blog squad to highlight conference activities, and a social media lounge. Illinois SHRM, HRFlorida, and Ohio SHRM had bloggers and heavy activity on the Twitter stream. As expected the HR Technology Conference was rife with social media experience with a number of bloggers and the HR Happy Hour. HR Southwest is starting up soon and it, too, will take a stab at carving up a part of the social media pie. You even see wonderful companies staking out a claim in this area, such as the Stelzner/Ruettimann powerhouse, "Voice of HR."

However, two major state HR conferences are going on this week, with relatively little fanfare: the 2010 Michigan SHRM Conference and the aforementioned 2010 WISHRM conference. While I can't speak for Michigan, WISHRM10 has over 1100 attendees, exhibitors, speakers, and guests....all with limited promotion on social media avenues. No major bloggers....no social media sessions....a relatively quiet Twitter stream.

So, I posed a number of HR bingo-type questions on Bryan's show: What is the return on all this social media activity? Is it creating a buzz? And is this buzz creating increased revenue to the state council? Are more people attending? Is it creating interest for future years of the conference? What is the bottom line of this activity?

Wisconsin SHRM enters its first full day of conference activity today. 1100 individuals will be busy enjoying the activities and learning, oblivious to the social media world's comments.

Last Wednesday, I had the opportunity to sit in on the SHRM Membership Core Leadership Area webinar, "Social Media for Chapters and State Councils: The Rules of Engagement" (powerpoint here; membership may be required), led by SHRM's Manager of PR & Social Media Relations Curtis Midkiff. As described,

Learn how to use social media tools like SHRMConnect, Twitter, Facebook, and LinkedIn to engage your members and recruit new members. If you are new at using social media in relation to promoting and communicating information about your chapter, you won’t want to miss this webinar. SHRM's Social Media Manager Curtis Midkiff will provide an introduction to these tools and how they can assist you in reaching your goals.

The session was repeated on Thursday and over 270 people attended one or both sessions.

It is apparent that SHRM is taking a step forward in adopting Social Media, as evidenced by the hiring and work of Curtis, the creation of the SHRM Blog Squad and Social Media Lounge at the 2010 SHRM Annual Conference, and webinars such as the one presented above. However, if SHRM really "knows next," the next step is to make social media a critical component of SHAPE.

The SHRM Affiliate Program for Excellence, or SHAPE, is SHRM's volunteer centerpiece, ensuring that chapters and state councils align and engage with SHRM's overall objectives, as well as focus on activities and initiatives which are more strategic in nature. In addition, "SHRM depends upon each of its affiliates to operate in a professional manner; effective manage its finances; maintain affiliation standards; communicate with members, the community and SHRM, and promote SHRM. (italics mine)" Adopting social media with SHAPE would seem to be a strong fit with these objectives.


So, what would it take to make social media a component of SHAPE?
1. Top Management Commitment - SHRM has already shown some commitment to social media as already mentioned. Let's hope it continues.

2. Creating a Core Leadership Area (CLA) - SHRM already has a number core leadership areas to support the mission, including:
*Membership
*College Relationship
*Government Affairs/Advocacy
*Workforce Readiness
*SHRM Foundation
*Diversity & Inclusion
*Certification

While each of those areas could have a social media component (i.e., promoting membership initiatives locally and nationally, highlighting a SHRM Foundation silent auction, bringing attention to a particular piece of legislation), a Social Media CLA could spearhead, as well as support, each of those areas.

3. Adopting social media at the chapter or state council level for SHAPE- This would require:

• having a volunteer person on the chapter or state council board, or as a director, responsible for advocating social media
• creating and maintaining a Facebook, Twitter, and LinkedIn page at the chapter level
• creating and maintaining a Facebook, Twitter, and LinkedIn page at the state council
• ensuring that all chapters have a Facebook, Twitter, and LinkedIn presence (if the person is at the state council level)
  
• this volunteer person would participate in SHRM-sponsored conference calls, SHRM-sponsored live webinars, state-council sponsored conference calls, and share best/successful practice discussions with CLA peers

4. Adopting a number of initiatives to support the chapter or state council - these could include, but are not limited to:

• conducting, hosting, or sponsoring a social media seminar, conference, or social media-focused event
• Contribute to an article or write and submit an article on the topic of social media
• Maintain and write a chapter or state council blog
• Be a speaker at a student chapter event

As evidenced by the 270 people attending the webinars last week, there is a demand for an increased social media presence for chapters and state councils. As it was geared to Membership CLA individuals, it does not come close to the number who might have attended but had time conflicts, or were simply unaware of the session. Given this demand, and the growing importance of social media in contributing to chapter growth, it only makes sense to make social media a required component of professional chapters and state councils.