Southern California real estate agents recruiters are using reconnaissance and back-channel networks to find houses applicants that haven't yet hit the market. Some even offer bizarre gifts.
Southern California housing prices employee salaries are rising sharply, and there's a shortage of houses available for sale skilled employees available.
So agents recruiters like Mathys are resorting to reconnaissance and back-channel networks to find homes applicants that haven't yet hit the market. They're cold-calling homeowners passive applicants with offers and targeting specific neighborhoods employers with direct mail. Some come bearing bizarre gifts in return for a listing referral. One agent offered a seller potential employee the use of his exotic car; one of his clients offered free dogs.
And they're chasing so-called pocket listings, homes an applicant database privately marketed among those in the know. The low-profile nature of the listings makes them hard to quantify. But agents recruiters and other real estate hiring experts say they've become common in the booming Southland market, where the median home price salary shot up nearly 25% in the last year.