I love this!

At the recent Republican Governor's Association meeting in Florida, Republican strategist Frank Luntz was trying to assist Republicans on how to address the growing dissatisfaction represented by Occupy Wall Street.

One such way is to focus on "jobs" rather than "careers."  According to Chris Moody, the conversation should go as follows:

4. Don't talk about 'jobs.' Talk about 'careers.'

"Everyone in this room talks about 'jobs,'" Luntz said. "Watch this."

He then asked everyone to raise their hand if they want a "job." Few hands went up. Then he asked who wants a "career." Almost every hand was raised.

"So why are we talking about jobs?"

 Luntz further goes on to say:

Don't say 'bonus!'

Luntz advised that if they give their employees an income boost during the holiday season, they should never refer to it as a "bonus."


"If you give out a bonus at a time of financial hardship, you're going to make people angry. It's 'pay for performance.'"

 I love this...with millions unemployed and unable to find work, and countless others trying to make ends meet by holding 2 (or more) jobs, the answer to our economic woes is the continual Orwellization of the struggle.

• It's tough to talk about careers when people need a job first
• It's tough to talk about careers, when its not "careers" being outsourced to other countries
• Why talk about "pay for performance," when executives get the same "performance" enhancements at the same time each year?
• Careers are long-term.  They involve expectations of the future.  Most people are looking for work today.  
• People definitely want careers, but the current economy make it tough to turn a job into a career.
• Jobs are temporary; careers involve commitment by an employment partner.

How do these "solutions" being offered really create "careers" and the resulting "pay for performance?"